Get A Perfect Menu Design For Your Restaurant

A restaurant’s menu is the first thing that a customer comes in contact with. Hence, the menu can make or break the image of a restaurant. It’s true that a beautiful menu design can become the perfect sales machine for the restaurant. For this reason, it’s important to make a great impression with the menu.

What A Menu Should Be?

It must be kept in mind that a menu with too many items and poor food description won’t attract customers. Rather it will detract them. In order to ensure diners have a great dining experience a beautiful menu design and menu engineering is mandatory.

As a part of the menu designs process, the menu should seamlessly match or reflect the brand image. In fact, on seeing the menu card, the guests should feel like going through the entire menu. At the same time, they would feel like they have chosen the right restaurant.

Thoughtfully Designed

A menu card should be thoughtfully designed. This would make a great impact in drawing good amount of revenue for the restaurant. Profitable items should be placed in such a way that it attracts the attention of people.

Well, it won’t be wrong to say that menu engineering should be taken into consideration during the menu design process.

In the event, you don’t know how your menu should look; you can take menu design tips from professionals.

· Make proper use of white space. If white space is left between the items, it would surely increase reader comprehension.

· Based on the eye pattern of customers, the golden triangle rule can be followed for menu designing. The most profitable items can be placed within the triangle.

· According to menu engineering data, it is better to use colored boxes or illustration to attract the attention of the diners towards a special dish. This would obviously lead to sales.

· Avoiding the dollar sign is very crucial for menu designs. Often putting a dollar sign before an item can lead to fewer orders. In fact, people order more those items that don’t come with dollar signs.

· As a part of the menu designing process, restaurants shouldn’t place too many items on the menu. It would confuse the diners and they would find it hard to pick any specific item from the menu. So it’s better to keep a few items in the menu chart.

Don’t Ignore The Color Theory

It has been seen that color theory when applied to menu design can evoke the right emotions or the mood. Red color can evoke the mood of energy and excitement; similarly, blue is best as it evokes the appetite.

Keep A Menu For Specialty Dishes

Do you want your diners to try out your special dishes? Yeah! Make it a point to keep a separate menu card for that. Design the card featuring in a different manner. For instance, give a unique shape to it or make it available through scanning the QR code. This type of menu would surely grab the interest of others.

Keep in mind whatever design you chose for your restaurant; it should reflect the brand and personality of the restaurant.